Program Overview
This specialization develops basic literacy in the language of business — the grounding you need to move into a new career, start or improve a small business, or go on to further business study. Across five courses you cover the fundamentals of marketing, accounting, operations, and finance, taught by Wharton faculty.
The programme closes with a capstone project in which you apply everything you have learned by developing a go-to-market strategy that addresses a real business challenge. No prior business experience is required to start.
What you’ll learn
- Marketing Strategy — Understand branding and go-to-market strategies
- Financial Literacy — Read income statements, balance sheets, and cash flow statements
- People Management — Manage people through motivation and reward systems
- Operations — Analyze and improve business processes in services or manufacturing
Skills you’ll learn
- Marketing
- Branding
- Financial Statements
- Accrual Accounting
- Corporate Finance
- Return On Investment
- People Management
- Operations
- Process Improvement and Optimization
- Operational Efficiency
Tools you’ll learn
- Income Statements & Balance Sheets
- Cash Flow Analysis
- Go-to-Market Frameworks
- Process Mapping
- ROI Models
Comprehensive Curriculum
6 courses covering marketing, accounting, people, finance and operations, ending in a capstone go-to-market project.
Key Topics
- Branding fundamentals
- Customer centricity
- Go-to-market strategy
- Communicating value
Hands-on Projects
- Position a brand for a chosen market
- Draft a go-to-market outline for a product
