Entrepreneurship begins with understanding what it entails, the common challenges faced when starting, and strategies to overcome them. Identifying opportunities is crucial, involving creativity exercises and brainstorming to generate ideas, followed by filtering methods to select the most promising one. A deep understanding of customers is essential, requiring market research, customer segmentation, and effective interviews. Using these insights, entrepreneurs can design their offerings by addressing customer needs, establishing a competitive position, and crafting a strong value proposition. Testing the offering through a Minimum Viable Product (MVP) helps validate assumptions and determine the best ways to reach and engage customers. Finally, planning business logistics, including operations and financial management, ensures long-term sustainability, with additional resources available for continued growth.
Learning Outcomes:
- Overcoming the top myths of entrepreneurship
- Defining your goals as an entrepreneur and startup
- Identifying business opportunities
- Performing market research and choosing your target customer
- Designing and testing your offering
- Planning your business logistics, plus pitching and selling to customers
Additional Features:
- No prerequisites required
- Interactive exercises & real-world examples
- Ivy School Certificate Available
- HarvardX Certificate (Optional) Additional Cost $69
MIT Instructors:
Certificate Preview:
Curriculum
- 8 Sections
- 24 Lessons
- 16 Weeks
- Starting the Journey3
- Identifying Opportunities4
- Understanding Customers4
- Designing Your Offering3
- Testing Your Offering3
- Planning Business Logistics3
- Worksheets2
- Entrepreneurial Vocabulary2
